P&G SECRET DEODORANT

Delivered through Facebook posts, this web series follows the tense, pit-staining moments of your average millennial woman who just happens to be named Shirley. Special thanks to David Harner, Joe Pytka, Justin Frosolone and Teddy Brown.
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Lay's Do Us A Flavor

Two years later and still Facebook’s most successful brand promotion and the first (and last) time they changed the LIKE button (to I’D EAT THAT).
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One A Day Vitamins Rituals

Getting pregnant is hard work. Especially the way this couple does it in an OLV for a new pre-pregnancy vitamin pack. Bonus feature: a series of six second ads that blew open the reach on Facebook.
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Alka Seltzer PluS

Cold medicine work doesn’t always have to be problem/solution.  This insight-driven OLV was used to start a conversation about families at the holidays. 350 thousand posts describing annoying family moments followed.
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Hallmark Move Dad

He’s the most forgotten man in the greeting card world. This campaign ran two years in a row and restored a card-giving occasion.
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Lay's Potato Head Series

Nothing sells food like cannibalism.
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Aleve Santa

Turns out Christmas is a pain in the ass for everyone.
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Hallmark Interactive

Yes, people really will play with rich media ads. In this one you could change the card that was given in the film and get a different ending.
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Long Form Classics

Three favorites from my Hallmark Hall of Fame vault: Hooper, Brother of the Bride and the Emmy-winning, Required Reading. Produced to integrate seemlessly into advertising’s longest-running branded content. Special thanks to David Harner, Dave Derrick, Stephanie Simpson and Joe Pytka.
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Allstate Sports

With this series of films ALLSTATE won every sporting event. Mix people and sports and mayhem ensues.
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Delta Airlines

Delta dominates in Atlanta with a bajillion flights a day. But touting numbers is meaningless to people. The insight here made flight frequency tangible in a way it had never been before.
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Pontarelli
P&G SECRET DEODORANT
Lay's Do Us A Flavor
One A Day Vitamins
Alka Seltzer Plus
Hallmark Move Dad
Lay's Potato Head Series
Aleve Santa
HAllmark Interactive
Long Form Classics
Allstate Sports
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Delta
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